Epson Maroc

Distribution, Commerce
lotiss. Mandarona - Casablanca n° 1 RDC n°1 Imm. Promoffice Casablanca -, Maroc

Epson Maroc

Distribution, Commerce lotiss. Mandarona - Casablanca n° 1 RDC n°1 Imm. Promoffice Casablanca -, Maroc

Marketing Services Specialist

  • Lieu de travail Maroc| Casablanca, Maroc
  • Date d'expiration 31 Août
  • Niveau de poste Confirmé / Expérimenté
  • Secteur d'activité Distribution, Commerce
  • Nombre de postes 01

The role of Marketing Services Specialist is to implement Epson’s strategic and channel marketing plans within the framework of Epson’s sales and marketing objectives, using best practices and market knowledge.

Key Responsibilities :

  • Define, plan and implement the local marketing plan focusing on channel marketing activities that will deliver a high standard in terms of brand and sales performance. Work closely with the sales team to ensure effective channel marketing plans are created and implemented

  • Ensure all locally produced materials are approved by central marketing at concept and final stage.

  • Check translations of centrally produced marketing materials including; promotions, advertising, brochures, POS, and PR.

  • Communicate central plans and materials throughout the local organisation.

  • Provide local feedback (e.g. localization & print quantity) on all central marketing collateral.

  • Provide feedback on centrally planned materials

  • Ensure that all promotional initiatives and activities provide a good ROI.

  • Drive and develop local PR & social media strategies, campaigns, and initiatives with the support of local agencies to improve the public perception of Epson in line with business objectives.

  • Work with the central PR team on the planning and implementation of PR and social media activities.

  • Produce local case studies following the agreed approval process and amplify to the media.

  • Co-ordinate locally agreed central sponsorship activities.

  • Develop and implement an events plan (channel and end user) which may include roadshows, exhibitions, corporate hospitality, channel, and internal staff events.

  • Work with the Webmaster and digitial marketing specialist to create and execute channel marketing emails for local promotions/ channel incentives, competitions & product launches.

  • Plan, manage and accurately forecast strategic and channel marketing budgets to ensure value for money and agreed ROI.

  • Ensure all activities have agreed KPIs

  • Provide consolidated reports on marketing activities, KPI’s and expenditure to the Manager, Marketing Services.

Knowledge, Skills and Experience

  • Fluent English, French and Arabic speaker with excellent copywriting skills

  • Strong experience in all areas of marketing, with a good understanding of the local market.

  • Ideally educated to degree or equivalent level with marketing specialization.

  • Previous experience working in a matrix organisation, ideally within a comparable industry.

  • PR and Social Media experience, including managing agencies locally.

  • Ideally experience in both B2B, B2C and Channel Marketing

  • Ability to communicate well with peers and senior management.

  • Confident at running large group meetings and adapting your style to the audience.

  • Excellent planning and organisation skills

  • Commercially and financially aware with experience managing/co-ordinating costs within defined budget.

  • Team player who is able to operate remotely from line manager/team.

  • Proactive, pragmatic and flexible approach, able to manage multiple priorities independently.

  • Ability to assess and solve issues quickly

  • Intermediate level of Powerpoint, Word and Excel.

Additional Information

  • Regional (local domestic) travel will be a requirement of this role on a monthly basis

  • In return, we offer a competitive salary and a wide range of excellent benefits, including a working environment where quality, teamwork, and respect come first. Plus, the support you need to develop yourself - in your role, and in your career.

1000 à 4999 personnes


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